The return of the Polaroid cameras

Come back with a model that will cost 119 euros and can be purchased starting in October




The crazy story behind the return of the Polaroid cameras
The new Polaroid that arrives in October. (Polaroid)




Almost everyone knows what a Polaroid camera, but if you ask someone who is not very aware of the new photo will surely not be clear if these cameras are still or does not exist. As with the case of Schrödinger’s cat, the correct answer can be a yes or a no.



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But very soon it is possible for anyone to doubt their existence. Because this time, they do return to be made analog cameras, instant PolaroidBut until you reach here there is a long history that has lasted 10 years. In fact one of the most fancy in the world of photographic technologyOr better said: in the world of technology, without more.


In the ten years from disappearance to reappearance of the cámatas Polaroid is a story far-fetched.

It has been said on many occasions that the setting of the polaroids caused by the advent of digital photographyThat may be true in the case of Kodak, which derived most of their income from selling movie page. But in reality it is in the case of PolaroidAlthough the technology of these cameras for snapshots to be analog, in reality this was not what was relevant of them. What was truly important was that they could obtain, as is well known, a picture in the paper in the act.



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The arrival of cameras of a certain quality to the mobile phones if I could have more impact in that these cameras face a problem. Then the phone suddenly turned in our main photo album. But what is certain is that the polaroids were manufactured the same year that they introduced the iPhone: in 2007. Before, therefore, the great explosion of the moving picture.



Polaroid went bankrupt almost at the same time that it launched the first iPhone, the moving picture did not influence his disappearance.



What ended up then with them? It is clear that in a time in which everybody wanted to buy a digital camera, any photo product analog was facing a problem. If only because it gave the impression of being old-fashioned. But not even that justified that they would no longer produce these cameras and their instant films.


The problem really was that Polaroid, like any big company that has been huge at some point, could only exist by selling huge amounts of products. The company does not know, or could not, adapt to survive with a production more small and broke. From then on, the brand was passing from hand to hand. So the logo of these mythical cameras ended up in the products most unlikely. Today in fact there are even tablets or Polaroid glasses.







But analog photography is still reluctant to die, despite being abandoned by the industryIn 2008, three entrepreneurs founded a small company called the Impossible Project. His goal was to re-launch film instant, but without the help of what was left of PolaroidAgainst all odds they succeeded in buying machinery of the factories that had just been dismantled and a factory in the Netherlands.


That first film Impossible left much to be desired. Even the photos they ended up fading with the passage of time. This was because in order to produce the original film was required in a chain of suppliers that had departed. So those early films of Impossible were so extremely disappointing that almost felt sorry.



Impossible Project made reels compatible with Polaroid, but its quality was inferior to the original.


They gradually improved, although without achieving never match to the original film.In addition to the new instant films for Polaroid were, and are, quite expensive. What slowed that instant photography were to become mainstream. Well, this became a market that seemed to be touched by the curse of the exclusivity.


The cameras restored that sold the Impossible Project came to be exorbitant prices. And that though was enough to take a look at the websites selling second-hand to find polaroids at a bargain price almost new. In the end, there is still a huge number of units in spite of their disappearance 10 years ago.



Chain of production of film Polaroid.
Chain of production of film Polaroid. (Polaroid)





The funny thing is that all this was happening while there was still a large company that sold cameras and film instant: FujiWhen Polaroid went bankrupt division of snapshot of the japanese company was reduced to its minimal expression. But perhaps to prove that what seemed to be a madness on the part of the Impossible was becoming little by little in a business, Fuji decided to try their luck and launched some new models of cameras snapshot analog.


Surely to his own surprise, the experiment worked quite well. So much so that in christmas of 2016, Amazon reported that the product photo most sold were instant films from Fuji. The success of these cameras is due in large part to the fact that neither the camera nor the reels are too expensive.



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Also manage to play back images with a better color that that sells Impossible. Although, yes, their format does not correspond with that of the polaroidsSince Fuji produced a film that gives as a result a photo of a smaller sizeAlthough it also sells some with a similar size to the old polaroids, but this movie should be fired with a large camera.


Many also attempted to launch digital cameras snapshot. Between them the owners of the brand PolaroidBut none of these products succeeded not by far match the success of Fuji with their analog camerasTo make it even more complex all of this saga in a given time Polaroid came to an agreement with Fuji to sell one of their cameras Instax with the logo of the american firm.







The Fuji Instax Mini 70.
The Fuji Instax Mini 70. (Fujifilm)




What is it that has happened for us all to see new analog cameras from Polaroid? The first clue is that Fuji does not have anything to do with it. The technology of these new cameras is pretty much Impossible to Project now renamed simply Polaroid Originals and their cameras are offered also on the official website of Polaroid.


Impossible had already occurred in the past year an instant camera priced at $ 300, but the relaunch of the brand now is done with a camera called OneStep 2 that is more economicalWill sell for 119 euros, starting on October 19. We’ll see if it finally arrives in Spain in time for the christmas campaign.



The reels of Polaroid continue to have a high price, since each photo costs you two euros.


The camera has a great resemblance with the Polaroid 600, the model perhaps most known for. But it also brings some innovations. Mainly a few improved lenses, or at least so says the company, and a USB port to recharge a lithium-ion battery that provides 60 days of autonomyYes, there is no more trace of digital technology in this camera.


The problem is again the price of the movie. For 16 euros you can buy cartridges of eight photos of the new film (i-Type, which apparently improves the performance of the films of Impossible to not have to carry its own built-in battery. Will be sold in versions color and black-and-white.


The other film compatible, that was already producing pretty much Impossible, is the 600, which price is 19 euros, and it also contains eight photosKeep in mind that the film Instax Mini Fuji sells on Amazon right now for a price of 10 euros the cartridge 10 photosAlthough you can buy lots that lower the price of each photo up to 60 cents. Be that as it may, something tells us that these new polaroids, whose appearance is quite attractive, it will sell well. Although, yes, you run the risk of ending up forgotten in a drawer after expiration of the first reel.



It is likely that the new Polaroid will sell well this christmas.







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